reword things

1 files changed, 22 insertions, 25 deletions

diff --git a/src/index.html b/src/index.html
index 2f84fff..9d0d628 100644
--- a/src/index.html
+++ b/src/index.html
@@ -2,52 +2,49 @@
 layout: page
 title: Fuck Tipping
 points:
-  - title: Tipping is hostile to customers.
+  - title: 'Tipping is Hostile to Customers:'
     description:
       - |
-        Businesses embrace the tipping culture so that they can offload the
-        responsibility to pay proper wages onto their customers while
-        <em>still</em> selling their products with a high profit margin.
-        So the customer pays the margin twice &mdash; it's <em>already
-        included</em> in the bill, <em>and</em> in the tip you're "supposed" to
+        Businesses embrace the tipping culture to offload the responsibility of
+        paying proper wages onto their customers while <em>still</em> selling
+        their products with a high profit margin.
+        As a result, customers end up paying the margin twice &mdash; once
+        included in the bill and <em>again</em> in the tip you're "supposed" to
         leave.
       - |
-        Furthermore, tipping is manipulative in nature.
-        It exploits customers by using their egos, as well as senses of guilt
-        &amp; duty.
-        Sometimes, even peer pressure!
+        Furthermore, tipping is manipulative, exploiting customers' egos,
+        senses of guilt &amp; duty; sometimes, even peer pressure is used.
         Personally, I'd prefer to just pay the bill.
-  - title: Tipping is hostile to workers.
+  - title: 'Tipping is Hostile to Workers:'
     description:
       - |
-        Bosses can use the knowledge about their workers' tips against them.
-        While the income from tips is often low &amp; unstable, bosses will
-        still use them to refuse salary increases, health insurance upgrades,
+        Employers can use knowledge about their workers' tips against them.
+        Despite the often low &amp; unstable income from tips, bosses may
+        leverage them to reject salary increases, health insurance upgrades,
         etc.
-        Therefore, tipping destroys the power of employees during salary &amp;
+        Consequently, tipping undermines employees' powers during salary &amp;
         benefits negotiations.
-  - title: Tipping encourages bias.
+  - title: 'Tipping Encourages Bias:'
     description:
       - |
         The tipping culture promotes unfairness and bias, because customers are
         prioritized based on their perceived generousity (and treated
         accordingly).
-  - title: Tipping is awkward &amp; lame.
+  - title: 'Tipping is Awkward &amp; Lame:'
     description:
       - |
-        Anybody can remember countless times they were trying to collect enough
-        cash from people at the table to make for a "decent" tip.
-        Or the awkward, rushed calculation of the number to write down in a
-        special "Tip:" field that you know the waiter will inspect momentarily.
-        Or the stupid iPad tipping machines that are now part of the web
-        folklore?
-        Jesus Christ, give me a break.
+        Many can recall numerous instances when they tried to collect enough
+        cash from the table to leave a "decent" tip, or the awkward, rushed
+        calculation of the amount to write down in the special "Tip:" field
+        that you know the waiter will inspect momentarily.
+        Or the stupid iPad tipping machines that are now part of web folklore?
+        Give me a break.
 ---
 <div class="container">
   <div class="row">
     <div class="col text-center">
       <h1 class="display-1">Don't Tip!</h1>
-      <p class="lead">Tipping fucking sucks for everybody, don't do it.</p>
+      <p class="lead">Tipping sucks for everybody, don't do it.</p>
     </div>
   </div>
   <div class="row">